What if I told you that there are thousands of people all over the United States and elsewhere blogging about stuff that they’re passionate about and making quite a bit of money doing so. I’m not talking about beer money here. I’m not talking about chump change.
I’m talking real money. Anywhere between $3,000 to $20,000 per month. If you think I’m delusional, look up websites like Upworthy, Gawker and Copy Blogger among others.
What do these online properties have in common? That’s right. They all started out as humble blogs. They were started by people who are just passionate about a particular topic and they were able to turn that passion into a global brand.
It is no surprise that blogs like Viralnova sold for over $1,000,000 and Viralnova is not an exception. Make no mistake. There’s big money in blogging. Even if you don’t turn your blog into some sort of mega brand in your industry, it can still make you quite a bit of cash every single month.
Believe me. Most Americans wouldn’t mind making $3,000 to $5,000 or even $10,000 extra dollars every single month. Nobody would be complaining if they did. Here’s the best part. This is passive income.
That’s right. Usually when people earn money, they have to go to work. No work, no pay. So if you don’t show up, your boss doesn’t pay you. Passive income works the other way. You work once by writing a blog post and then every single week or every single month, that blog post continues to make money.
Isn’t that awesome? You produce work once, but it continues to earn your money for years to come. It’s like publishing a book. You work on it once. But every time somebody buys it, you earn a royalty.
The same goes with your blog. You may have written a post 5 years ago. But whenever somebody reads that blog post, sees an ad, clicks on the ad and buys something, you earn something. This is passive income.
You didn’t have to actively work for those dollars today. You worked for it a long time ago. Excited yet? Here is my indepth step by step guide to making money with blogging.
A lot of the advice that I’m going to share with you is unorthodox, to say the least. There are lots of people like Neil Patel, Brian Dean and others who will disagree with a lot of the advice that I’m going to share with you in this blog post.
But let me tell you. I can only share advice that I know first hand. In other words, the advice that you’ll get from me works for me. This is first hand knowledge. Just because so called blogging experts who may be better known than me will give you different advice doesn’t mean that my advice is less worthy than theirs.
There are many different ways to skin this cat. I can only give you what I have and what I built. The following steps are the things that actually worked for me. I’m not saying that Brian Dean and Neil Patel’s methods are complete bogus scams. What I’m saying is what they’re selling works for them. But what I am talking about works for me. It’s your call.
Why should you listen to me?
The blogging techniques and strategies and tips that I’m going to share with you have the following features.
#1: These blogging steps don’t cost you much money
This is the main factor that I’m excited about. If you were to follow Brian Dean or Neil Patel or some other big blogging guru, believe me, you’re going to have to spend quite a bit of money. You don’t necessarily have to spend money buying their courses or taking a webinar with them.
You can watch their stuff for free on YouTube or read their blogs without paying a single cent. Still, you’ll be out of hundreds of dollars because their advice is built around certain tools that you need to get for you to get results with search engines.
A lot of them also advocate getting specially designed websites. All these costs add up. I’m happy to report that my techniques are absolutely free. This is why people who like outside the United States and who have almost no budget for blogging can benefit tremendously from the blogging advice I’m going to share with you.
#2: My advice is actionable right here, right now
The techniques that I’m going to share with you in this blog post are actionable. This means I’m not giving you theory. I’m not talking about stuff that could happen given the right circumstances. I’m talking about stuff that you can take action right now to produce results right here, right now.
This stuff works
The advice that I’m going to give you actually works. How do I know? Well it’s worked for me. I make my money through online properties. These online assets generate enough cash so I can buy real estate properties.
I buy assets that produce money and when they make money, I buy even more assets. My goal is to make my money work harder than myself. So far, it’s been working. The good news is you don’t have to buy a building and rent it out to make passive income.
Instead, you can build a blog that costs very little money and it would do the same thing. When people read your stuff years from now and click on an ad, you can make money. That is passive income. That’s no different than collecting rent from your tenants month after month, year after year.
I do both. Excited yet? Let’s begin.
Complete noobie guide to blogging for money (even when you have no money)
Step #1: Know yourself and your interests
At this point, I want you to be completely honest with yourself. Are you lazy? Are you really busy? Do you get distracted easily?
I want you to ask these uncomfortable questions to yourself not because I’m trying to discourage you, but because I’m trying to get you to open your mind about different ways of blogging.
Because if you are a low energy person who many people are saying is lazy, then the standard way of blogging is not going to work for you.
I’m sorry. That’s just not gonna happen. However, there are other ways of blogging that can make you money. You just have to fit your mindset and your work habits with the right form of blogging.
Unfortunately, a lot of gurus out there believe that there’s a one size fits all formula for blogging and that’s why a lot of people who take their courses don’t make any money. How come? A lot of those people are lazy and there’s nothing wrong with that.
It’s okay to be lazy as long as you pick the right model so you can still make money. There’s nothing wrong with being lazy. In fact, Bill Gates said he’d rather hire lazy people because he knows that a lazy engineer will figure out a smart, efficient and clever way to get something done.
That’s how laziness works. It pushes you to work smarter. I expect the same from you if you’re lazy. Similarly, ask yourself “What am I passionate about?” This is very important.
If you’re gonna be blogging about foreign exchange or bitcoin and you have absolutely no interest in block chain technology or foreign exchange currency fluctuations, you’re just kidding yourself. Sooner or later, you’re gonna crash and burn and your blog will be a failure.
You have to pick a topic that you are interested in. Now you may be thinking to yourself “What if I just like reading my Facebook timeline and laughing at those funny cat cartoons or the animal videos that I get on my Facebook timeline?”
That’s good enough. You can make money out of anything you are interested in. What’s important is that you are clear as to what you are passionate about.
My simple technique for determining passion
Here’s my quick and dirty technique for figuring out what you’re passionate about. Ask yourself “What are the topics I would talk about even if I’m not getting paid anything?” Off the top of your head, write down everything that comes to mind.
Those topics are what you’re personally passionate about. Be clear about them because if you’re not passionate about your blog, your blog is not going to help you. It works out of love. You get out what you put in.
If you are passionate about something, it will grow. How come? Where your focus goes, your energy flows. Blogging is not much different from a career or a relationship. You get out what you put in.
So if you are focused, you will put more energy in it and it will grow in value over time. On the other hand, if you blog about a topic and you feel that you’re pulling teeth, then don’t be surprised you make very little money from that blog month after month.
Are you clear now?
Do you have a clear understanding of your work habits, your timeline and your passions? I want you to be clear. If you’re lazy, that’s fine. If you’re in a hurry, that’s okay. If you are passionate about funny small furry animals, that’s great.
What’s important is that you’re clear about these issues right here, right now. Otherwise if you’re confused, you’re going to be building your wannabee online business empire on sand. It will be a waste of time. Let me warn you right now.
So be clear. There’s really no such thing as a wrong answer. Maybe you like ancient medieval paintings. You might even be thinking that that’s a weird hobby. But there’s really no such thing as weird. As long as you are passionate about it, you will be able to find a market for it.
You will be able to identify people who have the same interest that this is going to be the community that you build around your blog that will enable you to eventually make it a success.
Step #2: Figure out your blogging model
Remember earlier I asked “Are you lazy?” Well, this is where that question becomes crucial. There are many ways to blog. A lot of people are thinking that the only way to blog is to come up with completely original materials and that is just a product of your imagination, resourcefulness and creativity.
The idea is that you come up with something revolutionary and earth shatteringly new. That only applies to a tiny fraction of the blogs on this planet. Most other blogs do not follow that model. I’m not saying that that’s an ideal model to follow because it takes a tremendous amount of time, effort, focus and energy.
Most of us don’t have those resources. In fact in many cases, since these blogs focus on innovation so much, they also cost a lot of money. In fact, Buzzfeed, one of the big blogs networks out there, cost a lot of money to run.
That’s a lot of dollars for every blog post. What if I told you that there are cheaper models out there? This is where being lazy comes in. This is where being cheap comes in.
Rewrite your way to success
If you notice that a lot of your Facebook timeline content gets a lot of shares, comments and other engagement signals, pay attention. This means that content attracts people’s attention. You can republish that content.
You might be thinking that this is crazy because of copyright law. No! This is perfectly legal. This is called “fair use”. According to international copyright law, you can take somebody’s work and publish it as part of your own work as long as you comment on it or add your own content.
Also, it must be obvious that that other person’s work is not the main work that you are presenting. It should just be part of the content that you produce. Also, you’re going to have to attribute the creator of that work.
In other words, you have to link to them and make it clear that you did not produce that work. If you’re able to do this, then there’s so many ways you can run with this.
You can publish funny cat cartoons. You can publish memes that get a lot of love from social media. You can republish videos, download them and re-host them on YouTube. There’s just so many ways you can do this as long as you follow the steps that I mentioned above.
You have to give attribution and you also have to provide commentary. Remember, the real content is your commentary. Not somebody else’s work. If you’re able to ride this fine line, you should be good to go.
If you’re lazy or you don’t have much time, you can publish a reaction video. This is actually one of the easiest ways to make money off YouTube as well as blogs. You can watch a funny video on Facebook, download it and make a YouTube version of it and then react to it.
Did you know that kids reacting to funny videos or video games make thousands of dollars every single month? I know that sounds crazy because a lot of times, these are just people laughing at stuff that they’re seeing or they’re trying to describe something or they’re playing a game and describing their experience.
But people actually watch that stuff. Even better, these audiences generate quite a bit of revenue for these video bloggers. You can do the same with your blog. You can react to original content that you find on the internet.
Republish images and caption them
Did you know that you can republish all sorts of funny or interesting cartoons or photos without running into legal trouble? As long as you caption them or you provide commentary, you should be good to go.
The secret to success in republishing
What I’ve just described are “lazy ways to blog”. The secret to succeeding with these is actually pretty simple. Don’t just republish anything that you find interesting. That’s not gonna work. What you find to be compelling or funny or interesting might not be all that entertaining to somebody else.
In fact, they might think that your taste is cheesy, goofy or simply irrelevant. You have to look at social signals. Pay attention to how many times a piece of content got retweeted or got the heart symbol on Twitter.
Pay close attention to how many likes an image gets on Instagram or Facebook. Pay close attention to how many people share a piece of content on any social media platform.
Using these indicators, you should have a fairly objective way of determining whether a piece of content is viral or interesting enough for you to bother with.
Keep this up and publish content and you should be able to have a large enough base of passive content you can make money from.
The second secret to republishing
If you’re going to be blogging for money by republishing other people’s work, you can not screw up the second part of the secret. The second part is simple. If you notice that there are certain channels on the internet that share this viral content, look for related channels that may have not seen that content yet.
Distribute your republished version of that content on those channels. If you’re able to do this, there’s a decent chance that your republished viral content will become viral on its own as well.
Back to formal blogging
If you do have the time and focus to blog the regular way, pay close attention. What I’m going to share with you are standard blogging strategies and tips that work for me.
Build your blog with this 3 content strategy
A lot of bloggers fail because they don’t realize that there are actually 3 types of blog posts. They think that as long as they are producing content and publishing it online, they are blogging. Well, that’s like throwing spaghetti at the wall.
Sometimes, the pasta would stick. Most of the time, it will just bounce off. Most of the time, you’re just wasting your time. If you want to be successful with your blog, you have to be strategic about it. And the best way to do so is to be aware of the 3 types of blog posts that you can publish.
The 3 types of blog posts you need to be aware of
Blog post type #1: The response or answer based post
Pay attention to the last time you searched for something on Google. Chances are you were asking a question. Maybe your search query wasn’t in the form of a question. But you definitely had a question in your mind while you’re typing in your search query.
This is how most people search for stuff on Google. Response or answer based blog posts are posts that are formatted to capture such search activity on Google. You would use the question as the title or you would use the answer to the question you’re targeting as a title for your blog post.
In the first paragraph of your blog post, you ask the question in at least one way or you can mix it up and ask the question in many different ways and then you follow up with a clear answer to the question.
In other words, you’re not hiding the ball. You’re not creating some sort of mystery. Everything is front and center. You go straight to the meat of the answer.
These are called by blogging gurus and SEO consultants as “longtail” searches. Answer based blog posts are all about longtail searches. These don’t get a high volume of searches. But if you are able to answer these with high precision, chances are Google will rank your answer post pretty high.
How come? Your blog posts are specifically crafted to address certain questions. When you look at competing content for that question query on Google, you would notice that they either beat around the bush or they don’t answer the question at all.
When it comes to user experience, chances are searchers for those questions are more likely to click on your link and stay on your page. After all, you gave them the answer that they’re looking for.
If enough people do this, Google will raise your rankings because your content is actually responsive. Given enough time, you may be able to own the number 1 spot for those question queries that you are targeting.
You have to understand the format as well as the function of answer based blog posts so you can use them to your maximum advantage.
How answer-based posts help boost your blog’s traffic
Google works in terms of domain authority. If Google notices from actual user experience that people searching for a certain type of information go to your blog and stay there, your whole website gets a nice ranking boost.
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In other words, when it comes to a particular topic, Google will flag your blog and its contents as more credible. This means that when people search for topics related to the content that you have on your site, your content published in your domain are more likely to rank higher.
Given enough time, your website will continue to get more traffic for searches and more importantly, related searches that you cover with the 2 other types of posts will start to rank. Before you know it, your website can attract a large chunk of traffic from Google not just based on your response post, but based on your other longer posts that target other more competitive keywords.
Blog post type #2: The list or “meat and potatoes” post
Have you ever noticed that a lot of search results for really competitive keywords are lists? You’re looking for a question but the list answers the question. You’re looking for a concept and you pull up a comprehensive list that really nails that concept down and attacks it from many different angles.
This s not an accident. With everything else being equal, Google favors really long posts. When you publish lists, your content tends to get longer because you’re addressing many different sub-topics and you put them in list form.
You have a nice introduction and a solid conclusion and in between is a whole lot of meat. Google loves that because regardless of the specific sub-topic a searcher is looking for, when they come across a list, they’re more likely to get a fuller understanding of the question that they’re trying to answer.
They will get the direct answer, but they will also get the context and they will also become aware of other sub-topics and other sub-issues.
The downside to list posts
The problem with list posts is that you can’t start your blog with them. While they will eventually become powerful traffic magnets, you still have to establish initial credibility with Google when you roll out your blog.
This is why it’s a good idea to publish answer based posts first. Once you get those easy victories targeting longtail keywords, your domain authority starts to mature. Once Google determines that your overall domain’s authority has moved past a certain point of credibility, it will then start to notice and rank your other pieces of content like your lists as well as your resources.
Don’t waste time and possibly discourage yourself by producing list articles and resources first. Those take a long time to rank. In many cases, if you set up your blog the wrong way, they might not even rank at all.
Start with answer based posts and then link them to list posts and then longer resources.
Blog post type #3: Pillar or resource posts
Have you ever come across a very long article that gave you everything you needed to know about a particular problem you had? Chances are you were impressed by that content. You notice that you wanted to keep reading that resource because it seemed to have all the answers to whatever it is you’re looking for.
In fact, if you’re like most consumers, you probably were even tempted to bookmark or make a local copy of the resource. However, just like with most consumers, you probably didn’t bother to read the whole thing.
It’s very long and the longer it is, the more legit you think it is. Does any of this sound familiar? Well, if this has happened to you, you came across a resource or pillar post.
This type of content is actually what’s going to pull the most traffic from Google to your blog. This type of content is very long (usually longer than 3,000 words) and addresses many different sub-topics in your niche.
You’re not just talking about what, but you’ll also cover when, how, why, how come, where and other issues. It’s easy to see why these types of content get a lot of love from Google. They are very useful. They also pack quite a bit of a punch when it comes to perceived value.
The down side is they have so many competitive words and concepts within them that if you were to start your new blog with only this type of content, you’re probably going to fail. It’s going to take a very long time for Google to think that your website is credible enough to start ranking you for the competitive keywords your pillar articles focus on.
It’s much better to start with longtail answer based articles and rank for those so you can build domain authority.
How do you know what to blog about?
Now that you have a clear idea of the 3 key types of blog posts and you understand that you should publish answer based posts first, the next step is to answer a very basic question. How do you know what you’re going to write on?
We’ve already established that you’re interested in a certain niche. You already have a subject matter in mind for your blog. The next question is what kind of questions should you write on? You already know that you should publish answer based blog posts. But how do you find these questions?
The quick answer? Google itself
Type in a topic or a sub-topic related to your blog niche into Google’s search box. Did you notice that Google is trying to suggest different topics? This is called Google auto complete. Google is already trying to do your homework for you.
Keep playing with Google auto complete to find questions that you think are relevant to your blog’s overall topic. You basically just need to use common sense. By looking at the questions that automatically come up, you can see whether it’s related or not.
This is not rocket science.
Warning: Don’t screw this up
When looking for questions to blog about, make sure that the question is actually suggested by Google. In other words, it comes out as an auto complete entry. Don’t write out the whole question yourself. You may be tricking yourself into thinking that this was suggested by Google when it turns out that it’s a really quirky, weird, one in a billion type of question that only you can come up with. Believe me, writing a long blog post on that question that nobody is searching for is a one way ticket to blog failure.
According to the New York Times, more than 95% of all blogs fail. If you come up with really weird questions that nobody’s really asking and you blog on them, you’re going to fail.
Make sure that whatever question you do blog about is actually from auto complete. Why is auto complete important? Queries appear on auto complete only if people are actually searching for them. In other words, there’s actual demand for those questions.
Don’t forget to follow this extra step
Don’t get overly excited when you find the question that appears on auto complete. That’s a crucial first part. But you have to follow the next step. Ask yourself “Is this question so detailed and so esoteric that only a handful of people or a very few people would be interested in it?”
A good example of this would be details regarding a specific brand and model product. Maybe you’re looking for replacement rubber footing for a blender and you found a question that is very specific to a brand, a model and year.
While it’s true that there is some demand for that topic, the amount of people who have that problem or who have that need may be so small that it’s probably not worth your time and effort writing something about that topic.
You have to use common sense. You have to compare extremely narrow with extremely wide. You don’t want to go too wide either because the wider your topic, the more competition you’re going to have to face.
You have to shoot for something in the middle when writing an answer based blog post.
Step #3: Write the very best content that will kill your competition
Now that you have a list of questions that you’re going to base your blog posts on, I want you to enter each question one by one into Google. Pay close attention to the results. Don’t just go through the motions.
Don’t just check them out and see if they come from certain places and then move on. Pay close attention to the results.
Stick with weak results
Are the results directly answering your question? If the answer is no, pay close attention to the results. Are they from forums or Quora or Reddit? If yes, then you have yourself a winner.
First, the results don’t answer your question directly. Second, whatever answers there are are from weak sites. These sites aren’t specialized or intentionally focused on your blog’s niche. Keep that question.
Don’t be scared of stronger competition
On the other hand, if you notice that your question actually got answered, don’t freak out. Don’t throw in the towel. Click through the results. Do you see long posts? Do you see comprehensive answers? Or do you see really short posts that answer your question in a very generic way?
If notice that the content that you find is short and shallow, you can still beat the competition. The same goes with videos. If you notice that almost all the results are from YouTube, your blog post can rank high because the blog post that do try to answer your question do a poor job.
Identify tough competition
You know you’re in trouble when you see that the websites that you retriever with your question directly answer your question and beat it to the ground. In other words, when you click through, you see an answer that is at least 1,000 words long.
The longer the article, the more scared you should get. Pay close attention to how the results answer your question. If they provide all sorts of third party credible citations and they have really nice diagrams and info-graphics or even instructional videos, you can forget that keyword or key phrase target.
It’s just too competitive. Look for something else.
Make sure to follow my advice regarding competition
A lot of newbie bloggers destroy their blogs the moment they start writing. They do so by blogging about really competitive topics. It’s like they failed before they even started. Don’t make the same mistake.
Analyze what you’re up against first and then create content that objectively blows away the competition.
Step #4: How to create killer and kick ass blog content
Assuming that you’re not lazy and simply just republishing other people’s work, here is how you create content that blows away your competition each and every time.
It doesn’t matter whether it’s an answer based blog post, list based post or a pillar or resource post. Follow my advice below and you will come out the winner.
It must be long
According to the digital marketing platform Buffer, search engines tend to reward longer content with more and better rankings. The takeaway here is the longer your content, the more likely it will do well in search engine results.
If you are posting an answer based blog post, make sure that it is at least 1,000 to 1,500 words long. If you are posting a list blog post, make sure that it’s at least 2,000 to 2,500 words long. Finally, if you are posting a resource blog post, make sure that it is at least 3,000 to 5,000 words long.
Warning: Writing long text is just the beginning
Don’t get lazy. Don’t think that just because you wrote a long blog post that you have killed the competition monster. Every word on your blog post must be directly or indirectly related to the keyword target of your blog post.
If you just cram your post with off topic or flat out irrelevant information, Google is not going to give you the full credit of your blog post’s length. It would “segment” the impact of your blog post.
For example, if you are writing about the pros and cons of baby shoes with 3,000 word list article but only talk about baby shoes issues with 500 words, Google will probably only rank you based on those 500 words.
You wasted 2,500 words. Don’t make this mistake.
Your blog posts must look visually appealing
Blowing your competition out of the water doesn’t just mean that your text is on point. While this is non-negotiable and extremely important, this is just part of the equation. Your content also has to look good.
This means that you have to have better pictures, a better layout as well as a more intuitive presentation. Follow the following formatting tips to maximize your blog posts presentation value.
Use short paragraphs.
Use short choppy sentences.
Bold key points in every paragraph.
Make sure you use active sub headings for paragraphs.
Spice up the flow of your content by placing pictures and videos to keep the reader engaged.
Ask questions throughout your content.
Call your reader to action at certain parts of the content so they can keep reading your blog post.
Ask your reader to post a comment so they can participate in the discussion around your content.
Follow the tips above and you can boost the overall engagement level of your content and this can lead readers staying on your blog for a longer period of time.
Step #5: Monetize at the right time
One of the most common mistakes bloggers make is to focus on money on day 1. They fill up their blog post with all sorts of affiliate links. They publish adsense ads on day 1. It is no surprise that their blog looks like a giant advertisement.
Would you want to read a blog like that? Me neither. In fact, most people wouldn’t want to waste their time reading an ad. Instead, people are looking for solutions. People want to know if you have the answers to their problems.
This is why it’s really important to focus on content, not ads.
Make ads a part of your content
Do what a lot of profitable bloggers do. Instead of just using formal ads like banners and graphics or email capture forms. Use text for your ads. The text must flow naturally from your content and must set up the reader so they are basically craving for the solution.
When they see the solution, it’s in text form. For example, I can talk about why people need dog training and the things that could go wrong. I can publish some horror stories of dog owners that try to train their dog using their own experience.
Then I would follow up with a warning. “If you don’t want to get sued because your dog bit somebody, you need to be able to train your dog the right way. Click here for a list of tried and proven resources that have saved dog owners like yourself from expensive legal liability as well as time and effort.”
When you see that and you are looking for dog training assistance, you would probably click the link. You already trust what I have to say because you have gone through the materials that set up the problem, the common solutions and I’ve teased you about a better way to solve your issue.
This is how you should monetize. This is what makes me more money, text links that are a key part of the content.
Step #6: Continue to experiment
Let me get one thing clear. Just because your blog starts making money doesn’t mean that you just have to sit there like a sack of potatoes and just wait for the cash to appear. You have to keep experimenting with your content to maximize the value.
Pay close attention to your website statistics. Which pieces of content get the most love from Google? If you can see a pattern, create more content like that. This way, you can maximize traffic from Google.
The same analysis applies to ads. If you notice that certain ads get a lot more clicks and sales, use more of those ads. Find as many different opportunities as you can to naturally and smoothly show those ads.
Step #7: Be prepared to wait
High quality blogs don’t rank immediately unless they’re playing with back link tricks. I don’t suggest that you screw around with back links. Too many otherwise credible and solid blogs get burned because their owners simply got impatient.
They would buy a link building or link scheme from Fiverr or SEO clerks and end up killing their website’s Google rankings. Don’t do that. Be prepared to wait to build up your blogs organic authority on Google.
This is definitely one wait that is worth it.
Step #8: Do not build back links
This is where I differ most dramatically from the many so called “blogging gurus” out there. The formula that they would give you is actually pretty straightforward. They would tell you to do keyword research, write amazing content and then promote your content to get back links.
Seems pretty sensible, right? Here’s the problem. I know human nature. I know that when given an opportunity, most people would rather take shortcuts. That’s just the way we are. And here’s the problem.
If link building is part of your to-do list for blogging, the temptation to cut corners is almost irresistible. The problem is there are so many shady link sellers and link scheme builders out there who are eager to take your money.
So you pay them and they link to you through expired domains, private blog networks and some other schemes. What do you think will happen in Google gets wise to this?
I’m not even implying that Google is completely clueless to this. I suspect they already know. Remember, Google’s core software is getting smarter almost every week. It’s only a matter of time until Google starts discounting back link signals.
This is why you should just focus on producing high quality responsive content that delivers solid value to the lives of your readers. Everything else is just temporary. Everything else is just playing games that eventually might burn you.
You don’t want to build an awesome blog empire only to see it go up in smoke because of one devastating Google update. Believe me, I know what I’m talking about.
I used to play all sorts of back link tricks for a huge blog network I used to own prior to 2012. If that year sounds familiar to you, that’s when Google Penguin rolled out. It was downhill from there for that blog network.
Eventually, I had to give it up. Don’t let that happen to you.